Current working list:

• Directory:

-> Mention brand but not link or drive traffic away.

• Avatar:

-> Upsell to internal offerings only.

-> Upsells can’t be the end of the road.

-> (Strong suggestions OR off platfrom implications) should be called out in the Directory.

-> Mentioning other apps allowed for informational purposes.

• In Person

-> Upselling should be minimal.

-> Upselling off platfrom can be introduced but not discussed at length.